Expanding the audience of a brand that’s an institution in Portland’s craft community.
WildCraft has a devoted core audience that knows they can find serious in depth craft, art, and nature based classes here. I have worked with out founder and marketing lead to refine and build upon the existing visual brand, with a focus on digital outreach.
We defined the brand as “playful, artistic, and sophisticated” and supported that messaging with a library of silkscreen-inspired illustrations, a custom hand written font, and photography and illustration to focus on the act of making, and the beauty of nature. We redesigned the website and updated newsletters, social and other marketing materials and launched a new product line of kits and video classes.
I created a flexible color palette based in rich natural colors, and historic screen printed WildCraft graphics. The core color group is evergreen. A system for developing seasonal palettes out of an expanded palette allows for a consistent but not static look.